Portrait of Atef Hikal

Senior PR, Marketing & Operations Management Professional

Atef Hikal

Driving Business Growth Through Strategic Marketing, Public Relations & Operational Excellence

I help organizations strengthen their brands, improve operational performance and deliver better customer experiences through integrated marketing, PR and business operations strategies.

01

Video Portfolio

Explore my professional background, experience and selected project work through the videos below.

Video CV – Professional Introduction

A brief introduction to my professional experience, qualifications, leadership capabilities and expertise in PR, marketing, digital communication and operations management.

Watch on YouTube

Project Molibol

A presentation of Project Molibol, highlighting the project concept, strategy, creative direction and execution.

Watch on YouTube
02

About

Results-driven Senior PR, Marketing and Operations Management Professional with more than 15 years of experience across multinational companies. Experienced in strategic brand communication, digital marketing, business operations, workflow management, team coordination, customer experience and business development. Proven ability to lead marketing campaigns, improve operational performance, manage cross-functional teams and build strong client and stakeholder relationships.

15+
Years of experience
MBA
+ Digital Marketing Master
Qatar
Based in Doha
03

Experience

  1. Marketing Manager / Marketing In-Charge

    2026 — Present

    Bin Al Sheikh Holding · Qatar

    • Lead marketing strategy and daily execution for Bin Al Sheikh Brokerage and related real estate activities.
    • Plan and manage integrated real estate campaigns across Meta ads, lead generation, retargeting, landing pages, SMS, and property portals.
    • Develop campaign concepts, bilingual copy, video scripts, social content, brochures, signage, and executive presentations.
    • Coordinate with sales, finance, IT, suppliers, influencers, agencies, developers, and senior management.
  2. PR & Marketing & Business Account Manager

    Jun 2020 — Present

    Cambodia Al Oud · Qatar

    • Developed and executed marketing, PR, and customer engagement strategies to improve brand visibility.
    • Managed campaign planning, influencer coordination, social content, events, and product launches for perfume and oud lines.
    • Optimized supplier and agency collaboration to reduce costs and strengthen brand presentation.
  3. Business Account Manager

    Jun 2018 — Jun 2020

    Qommunication Advertising & PR Agency · Qatar

    • Managed client accounts, influencer partnerships, campaign execution, and event marketing for corporate and retail clients.
    • Supported client retention through creative proposals, media relations, and integrated marketing solutions.
  4. Deputy General Manager

    Jun 2017 — Jun 2018

    Dar Al Thaqafa Printing Press · Qatar

    • Directed strategic planning and business operations, strengthening market positioning and project delivery.
    • Managed high-value printing and production projects and supported commercial decisions.
  5. Public Relations Coordinator

    Jun 2016 — Jun 2017

    The Cambridge School (TCS) · Qatar

    • Managed internal and external communications, PR activities, open days, and parent engagement initiatives.
  6. Public Relations Coordinator

    Sep 2012 — Jun 2016

    Qatar Chemical Company (Q-Chem) · Qatar

    • Supported the planning and implementation of internal and external communication initiatives to strengthen corporate reputation, employee engagement, and stakeholder relationships.
    • Coordinated internal communication campaigns, corporate announcements, employee updates, and organizational messages across multiple departments.
    • Supported external communication activities, public relations initiatives, corporate events, and community engagement programs.
    • Prepared presentations, communication materials, briefing documents, and periodic reports for senior management.
    • Assisted in drafting and reviewing corporate content, including official correspondence, newsletters, announcements, and event materials.
  7. Executive Assistant to the CEO

    Jun 2011 — Jul 2012

    Doha Driving Academy · Qatar

    • Streamlined administrative operations, executive coordination, and CRM processes.
  8. Senior Customer Service Representative

    May 2007 — Jun 2011

    Telecom Egypt · Cairo, Egypt

    • Supervised customer service operations in a large call center, improving resolution time and service quality.
04

Skills & Languages

Core Skills

Strategic Marketing & PR
Operations Management
Business Operations Management
Workflow & Process Improvement
Cross-Functional Team Coordination
Performance Monitoring & KPI Management
E-commerce Operations
ERP, CRM & POS Coordination
Customer Experience Management
Branch & Retail Operations
Vendor & Stakeholder Management
Project Management
Business Development
Strategic Planning
Digital Marketing & Analytics
Real Estate Campaigns
Lead Generation & Retargeting
Brand Management
Campaign Performance
CRM
Event Planning
Influencer Coordination
Video Editing & AI Tools
Graphic Design
Creative Development
Team Leadership
Negotiation

Languages

  • ArabicNative
  • EnglishExcellent
  • FrenchConversational
  • RussianConversational
05

Education & Certifications

Master of Business Administration (MBA)

2025

Isabel University

Spain

Master of Digital Marketing and Analytics

2025

Isabel University

Spain

Higher National Diploma

2025

ENEB

Barcelona

Bachelor of English Language and Literature

2006

Ain Shams University – El Madina Academy

Cairo

Certifications

  • Project Management — Academy of Bristol, UK
  • Risk Management — Academy of Bristol, UK
  • Change Management — Academy of Bristol, UK
  • Effective Leadership & Decision Making — Academy of Bristol, UK
  • IELTS Academic — British Council, Qatar
  • QSAFE Improvement Team — Q-Chem
06

Contact

Open to marketing leadership, PR, and business development opportunities in Qatar and the Middle East.

Location
Msheireb, Doha — Qatar